Box Office Hit Frozen Has Massively Increased Tourism to Norway

Fans of the Disney blockbuster are traveling in droves to visit the country that inspired the film's beautiful landscapes

Box office hit Frozen has inspired everything to themed birthday parties to themed, international vacations.

Harald Hansen, spokesperson for Visit Norway, told the AP that U.S. tourism to the country that inspired the film’s settings have increased substantially. Hotel bookings in the first quarter of the year were up 37% from 2013, and tour operators have experienced a 40% sales increase.

“The film seems to be a big part of the popularity,” Wilderness Travel spokesperson Barbara Banks told AP. “People just hadn’t seen these remarkable landscapes before.”

The fjord regions, which tend to display the Northern Lights, are particularly popular.

TIME