The threat to release nude photos of actress Emma Watson was an attempt to start a viral marketing campaign to shutter the site 4chan.
After her impassioned speech for gender equality last weekend at the United Nations, Watson faced backlash, including a threat to leak alleged nude photos of the star.
Business Insider reported that an anonymous 4chan user had posted a countdown timer with a picture of the "Harry Potter" actress wiping away a tear hinting that she could become the next star to have her iCloud hacked and personal photos dispersed for the world to see.
Jennifer Lawrence, Kim Kardashian and Gabrielle Union are among the celebrities recently to have private, intimate photos splashed across the Internet. The 4chan site is where the hacked, nude photos of these other female stars initially appeared.
On Wednesday, the site mentioned in the anonymous user's posting, EmmaYouAreNext.com, was redirecting to the company Rantic Marketing with the message #ShutDown4chan.