|A lineup for the iPhone 6 stretched around the third floor of the Toronto Eaton Centre on Friday, Sept. 19, 2014.|
An Apple employee told the crowd of people who had lined up for the phone at the Eaton Centre overnight that the store was taking orders, but had already sold out of the specific product though the doors officially opened at 8 a.m.
Based on a crowd survey, the "sell out" was estimated before the store opened, meaning they calculated that there would not be enough to meet the demand from fans who were further from the front of the line.
Journalists at the Eaton Centre store estimated that there were approximately 500 people in line, which stretched from the Apple store near the Queen Street entrance of the mall to the Shuter Street entrance approximately one city block away.
Similarly, Messages on Twitter said the iPhone 6 Plus was completely sold out at Mississauga's Square One Shopping Centre.
Similar trends were seen overseas, where at least 1,000 people gathered outside Apple's Tokyo flagship store in Japan. In Hong Kong, the iPhone 6 and 6 Plus were sold out within two hours. Unlucky buyers were told to place pre-orders online, but so many people tried to access the website that there were delays of up to 45 minutes.
Just like in Toronto, the gold iPhone 6 Plus, with its 14-centimetre-screen, was the first to sell out in Hong Kong.
The phone was released in just nine markets Friday: the United States, Canada, Britain, France, Germany, Australia, Singapore, Hong Kong and Japan.
A second batch of phones will be released next week.
According to the Apple website, the cost of iPhone 6 starts at $749, and the iPhone 6 Plus starts at $859. Prices increase based on the amount of storage, and go as high as $969 for a 128 GB iPhone 6 and $1,079 for a 128 GB iPhone 6 Plus.