Tuesday, October 28, 2014

Beyonce Seals Deal with Topshop Athletic to Launch Activewear

Beyonce in Topshop - Bellanaija - October 2014002
Beyonce is set to launch an active wear label with Topshop that will include clothing, footwear and accessories across dance, fitness and sports categories.

The label is yet to be named but is in partnership with British retailer Parkwood Topshop Athletic Ltd.
Speaking on the new partnership today, Beyonce said; “I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking“. “Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
Philip Green of Arcadia (Operators of Topshop) has stated that this is more than his other conventional collaborations – it is a partnership.

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