SARA MALM | MAILONLINE
The advertisements featuring Argentinian-born model and presenter Belén Rodríguez will be taken down after residents complained that they were jeopardizing road safety in central Milan.
One of the billboards show the 30-year-old seemingly removing her underwear and another sees posing seductively on a bed.
Shortly after the billboards advertising an Italian underwear brand went up, residents began complaining that they were 'a serious danger for vehicular circulation'.
A local residents committee referred the road safety complaints to police and authorities are now set to tear down both the billboards.
Ms Rodriguez herself said the campaign was 'sensual, but elegant', and denied that the images, which are several storeys high, would cause crashes, The Times reports.