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| Theo Wargo/Getty Images for Three Lions Entertainment Nicki Minaj performs at Fashion Rocks 2014 at the Barclays center on September 9, 2014 in New York, United States. |
Joseph PisaniThe Associated Press
Gym classes that promise a plump posterior are in high demand. A surgery that pumps fat into the buttocks is gaining popularity. And padded panties that give the appearance of a rounder rump are selling out.
The U.S. booty business is getting a big bump. Companies are cashing in on growing demand from women seeking the more curvaceous figures of their favourite stars, who flaunt their fuller rear ends.
Nicki Minaj raps about her “big fat” butt in “Anaconda.” Reality-star Kim Kardashian posts photos of hers on Instagram. And in the music video for “Booty,” Jennifer Lopez and Iggy Azalea spend four minutes rubbing their curvy bottoms together. At one point, they slap each other on the booty.
As a result of the pop culture moment the butt is having, sales for Booty Pop, which hawks $22 foam padded panties on its website, are up 47 per cent in the last six months from the same period last year.
Susan Bloomstone, Booty Pop’s co-founder, says customers have asked for larger sizes. So, the Boston-based company will begin selling pads that are 25 per cent larger. “People just want more booty,” she says.
